As an aspiring fashion blogger, you’re probably asking yourself how to start your own YouTube channel. It’s also worth considering whether it’s worth the time, effort, and money to maintain a website online when you have a dedicated following on YouTube alone.
This article breaks down some key ten steps in starting your fashion blog or YouTube channel that will help you make the right decision for your personal goals and ambitions. So let’s waste no time and jump into the key takeaways to expect.
1. Consider the costs
Starting a fashion blog or YouTube channel does not have to be an expensive venture. Most aspiring fashion and style bloggers will already own the computer they use to create their content.
You can purchase a camera cheaply; it is more important to consider pay-per-click advertising, which may require getting the word out about your blog.
Once you start gaining traction and hitting those numbers, you should be able to get your blog on Google’s front page without paying any advertising fees at all! Also, consider and verify the costs of the video editing software packages available in the market, which you will be using for editing your videos.
2. Decide how you’re going to monetize
Do you want to monetize your blog through advertisements, although this will require additional equipment such as ad space on a blog or being able to drive people to your blog with paid links, etc.? If so, you’ll need some basic knowledge of HTML, web design, and CSS to know how to code without spending a small fortune on someone else’s coding.
However, many use WordPress themes that come preloaded with ads and promotions. You can also use the best online video editor platforms to creatively design your ad and promotional videos.
3. Consider your target audience
Get specific with your niche. Do you want to be a fashion and style blogger that focuses on a particular type of clothing, or do you want your blog to be a bit more general? How about the age, location, and even the gender of your typical viewer?
This will help determine what content you should be posting and what topics to avoid if they are not relevant to your target audience. For example, there is no use in trying to monetize an article about fashion in a particular place if you know that you have very few viewers in that area!
4. Understand your brand
It is essential to have a strong brand and message before you begin blogging. It’s much easier to get followers if you have something unique and exciting to them, such as style tips or advice on how to dress more effectively for your ideal body type.
While you won’t be selling anything at this point, there is still the potential for people to become customers as they can share their experiences with you through retweets on Twitter or Facebook. Keep in mind that each time someone tweets about your blog, it gives you an opportunity for hundreds of eyeballs and potential customers through social media advertising!
5. Take time to develop content
It may seem like the fastest way to get your blog on the front page, but you should be taking your time and putting in a lot of effort. You must understand what kind of content will attract people and what style will repel them. By understanding this well ahead of time, you’ll be able to create content that will have a greater chance of making money.
Using the best-reviewed and well-known video editing platforms can help you build the type of exciting and unique content, as some of these platforms provide you with templates and designs specially curated for such businesses.
6. Keep it fresh
It’s essential to stay fresh and offer your readers something new every time they come back to your blog or channel. If you try to post the same thing, there is a higher chance that they will get bored and stop coming back; you may even lose the ranks that you managed to obtain early on in this case.
This can take a lot of effort, but if these are all dedicated followers that appreciate your content, then it’s worth the effort. Once again, this is where social media advertising can help, as it can keep your name out there for people who may have missed an article when it was initially published or for those who are just getting started with fashion and style blogging!
7. Allow feedback
It’s only normal that you become an expert on fashion and style with all the research you do on your blog. There are always things that may come across as outdated or uninteresting to other viewers, and it’s essential to get feedback from them and refine your content before going viral!
8. Don’t give up if it doesn’t work out right away
Some fashion blogs or YouTube channels will go viral overnight after being featured in an article such as this tutorial, but that is rare, and most people will have to take time to build up their following.
Suppose nothing seems to work the way you want it to. You may be better off taking your new fashion blog in a different direction altogether and trying something new, maybe by using several online video editors available at a comparatively lower price.
This is what makes fashion and style blogging so unique. This industry has changed so much over the past couple of years, and it’s still evolving as we speak!
9. Know when to go social
Not everything on your blog or YouTube channel will be appropriate for social media sites like Twitter, Facebook, and Pinterest. Some articles that you write may not even be suitable for Facebook! Consider only sharing those posts which are relevant to each of your networks. For example, if you write an article about the latest hair products, you should share it on Facebook and Twitter but not Pinterest.
10. Get your followers involved!
It’s important to stay engaged with your audience, especially after they have subscribed. Your followers will appreciate it if you can comment on their blogs, answer questions, and retweet any content that may be relevant to your followers. This will help establish a stronger bond between yourself and potential customers, ultimately leading to more loyalty and trust. Like many other disciplines, fashion blogging has its ups and downs—but many benefits can come with blogging. You get near-instant gratification in terms of feedback from readers.
So, take your time, go through our well-researched video marketing tips, and start your ambitious and creative YouTube channel. Good luck!