October 4, 2023


Fashion takes it to the next level.

Magnum AWA launches fashion collection in support of female cocoa farming communities empowerment program – Retail Times

3 min read
Magnum AWA launches fashion collection in support of female cocoa farming communities empowerment program – Retail Times

Magnum ice product, the world’s authority on ice product and chocolate, unveils AWA by Magnum to rejoice upscaling Magnum’s woman empowerment programme all through their cocoa farming communities in Cote d’Ivoire.

In collaboration with NGOs and partners through Magnum’s supply chain network, these types of as Care Global and 100Weeks, the AWA by Magnum programme supplies girls in the cocoa farming communities with the entrepreneurship and literacy capabilities, funding (by immediate cell payments) and infrastructure of the Village Price savings and Personal loan Affiliation (VSLAs). This aids the ladies to fiscally build them selves independently, offering coaching to even further their financial knowing and present a lasting influence, with people today taking part in the AWA programme having 12 occasions extra price savings in comparison to the benchmark in Côte d’Ivoire. Additional to this, the 1st cohort of graduates from Magnum’s feminine empowerment programme have properly set up firms these kinds of as manner retail and food stuff output, with just about a few quarters (74%)[1] of folks in the programme obtaining presently expanded their earnings producing activities.

Ladies play a crucial part in cocoa farming communities in Côte d’Ivoire. To help them, Magnum is amplifying their voices and operate, even though bringing awareness to its extensive-expression technique to fiscally and socially empower them this Environment Cocoa & Chocolate Working day.

The empowerment method is also introduced to lifetime by AWA, Magnum’s first at any time digital ambassador, who was designed working with facial scanning technological know-how combined with the reside portraits of 128 Ivorian women of all ages of the cocoa farming communities and who have been positively impacted by Magnum’s extended-phrase programme.

2022 marks the 1st cohort of programme graduates and, wanting over and above this, AWA will convey to the stories of accomplishment from the programme and how, by empowering them both economically and socially, the ladies have been ready to diversify their earnings. 

AWA will design a limited-version vogue selection established in partnership with Rebecca Zoro, working with neighborhood products and influenced by her Ivorian heritage and lifestyle. The 5-piece collection, which is offered for purchase on 1st October 2022 via the AWA by Magnum On line Retailer.

Speaking about her collaboration with Magnum and her inspiration for the collection, growing up in and all around cocoa farming communities, Rebecca claimed: “Since my early childhood I have usually been passionate about the strength, natural beauty and perform of Ivorian women of all ages.  Nowadays I highlight this adore by way of my creations. The inspirational journeys inside Côte d’Ivoire as aspect of this undertaking authorized me to “see” and specifically to “feel” the positive effect that female entrepreneurship can have on our area communities. 

AWA by Magnum is a aspiration appear genuine due to the fact it is the synergy concerning the youthful stylist that I am, the motivation of the women of all ages I achieved and the talent of our regional artisans. I am so energized to current AWA on this sort of a international system and happy to know that the benefits will go to farming communities by way of Magnum’s cocoa software that supports them. I thank all the folks who concerning international locations and continents have spared no effort and hard work to make this wonderful undertaking see the gentle of day.”

Funds produced from the sale of the collection will go in direction of the progress of further effects programmes led by Magnum in Côte d’Ivoire. This is in addition to Magnum’s motivation to guidance the cocoa farming community by means of its financial investment of €25M to fund its wider cocoa impact programmes for woman empowerment and over and above.

Through its source chain network, Magnum collaborates with NGOs which include Care Worldwide and 100Months, and aims to further more its commitments to the cocoa farming communities by increasing the programme. Six hundred females in overall will have handed through the programme by the conclusion of the 12 months with a very clear upscale plan to supply extensions such as additional teaching modules.

Comprehensive details about Magnum’s M-Powerment Programme can be identified down below. The selection will be accessible to shop by using the AWA by Magnum On the web Shop from 1st October 2022. For more details visit Awabymagnum.com.

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