June 2, 2023


Fashion takes it to the next level.

Playtex launches plastic-tipped tampons with a cardboard plunger, an industry-first

3 min read
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Clean Comfort, a new femcare product, offers an eco-friendly option without sacrificing comfort

Shelteon, Conn., April 19, 2022 /PRNewswire/ — Playtex, a leading feminine care product brand, offers an eco-friendly tampon that meets women’s needs without sacrificing comfort and performance. Playtex Clean Comfort is the only tampon that comes with an eco-friendly cardboard plunger instead of a plastic tip. The insertion comfort of tampons is a top priority and important factor when it comes to choosing menstrual products for 91% of women. However, many women are also interested in menstrual products with a smaller ecological footprint.

The Playtex lailaintima.com Company Launches an Industry-Leading Tampon with a Plastic Tip and Cardboard Plunger

With Clean Comfort tampons, Playtex offers an eco-friendly option without sacrificing comfort.

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Playtex Clean Comfort offers a solution without compromise for those who prefer applicator tampons due to their comfort, convenience, and reliability. With Playtex’s 360-degree leak protection technology, it uses 40% less plastic*, is made with 100% organic cotton and contains no chlorine, fragrances, or dyes. In the United States, 34.1 million women use tampons annually, which means that using this hybrid product will eliminate 140 plastic plungers on average**.

The best way to avoid waste and reduce the impact of plastic production is to limit its use. Although plant-based plastics have been used more frequently in the tampon industry, they do not change the end-of-life for products that end up in landfills. By reducing the overall amount of plastic generated and thrown away, Playtex Clean Comfort is addressing the problem.

Playtex senior brand strategy manager Anna Dietrich says that plastic applicators are the most popular tampon type in the U.S. because of their comfort and reliability, but women are seeking eco-friendly alternatives that fit their more sustainable lifestyles. With Playtex Clean Comfort, women can reduce single-use plastic waste without sacrificing comfort, eliminating the need to compromise when it comes to tampons.

Playtex Clean Comfort, a product committed to “period protection with a positive impactTM,” has partnered with Women’s Earth to fight climate change and create real change

Founded in 1975, the Women’s Environment Alliance enables women leaders to strengthen communities and protect the environment from the inside out. As a result of Playtex’s support, more women will be empowered to launch environmental projects that contribute to a healthy, safe and thriving world.

All major grocery, drugstore, and general merchandise retailers, as well as Amazon, will begin carrying Playtex Clean Comfort this month. There will be a 30-count pack (MSRP: $7.49) and 16-count pack (MSRP: $4.59) in Regular and Super absorbency.

You can find more information at www.playtexcleancomfort.com.

The Edgewell Personal Care Company

In addition to Schick®, Wilkinson Sword®, and Billie® men’s and women’s shaving products, Edge® and Skintimate® shave preparations, Playtex®, Stayfree®, Carefree®, and o.b.® feminine care products, as well as Banana Boat®, Hawaiian Tropic®, Bulldog®, Jack Black®, and Cremo® sun and skin care products, Edgewell is a leading pure-play consumer products company. The company has operations in more than 50 countries, including the United States, Canada, Mexico, Germany, Japan, the United Kingdom, as well as Australia. It employs approximately 6,500 people worldwide.

What Women’s Earth Alliance does

Women’s Earth Alliance (WEA) is committed to ending the climate crisis, protecting our environment, and ensuring a just, thriving world through empowering women. In addition to providing leadership, strategy, technical training, and funding to women leaders, WEA connects them with a global alliance of peers, mentors, and funders. www.womenensearthalliance.org

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