The Bay and Place NK Rework the Splendor Knowledge for Canadians with New Lengthy-Phrase Strategic Partnership3 min read
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Place NK will deliver curated spaces and an expanded assortment of luxurious magnificence, skin and hair care brands to Canada’s legendary retailer
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TORONTO — These days, The Bay and Area NK, a worldwide chief in multi-brand prestige splendor and apothecary merchandise, introduced a strategic partnership that will completely transform the natural beauty working experience for Canadians, by Place NK at The Bay. The “shop-in-shop” concept will supply an exemplary assortment of some of the most covetable indy and high quality models on thebay.com and at flagship shops in Montreal, Toronto and Vancouver. As properly, 25 Hudson’s Bay stores across the state will carry a choose line of hair care items from brands this sort of as R+co, Advantage, Christophe Robin and Philip B. The deluxe omnichannel journey commences on-line and by way of the Hudson’s Bay App on August 27 and early Oct in participating outlets.
“This is a elegance video game-changer for the Canadian buyer. With a electronic-initial technique, House NK delivers innovative and sought-right after models to The Bay. Customers will uncover an array of skincare, makeup, haircare and lifestyle products,” says Jo Osborne, SVP Beauty at The Bay. “This transformative partnership demonstrates how we are innovating and expanding our beauty knowledge, for just about every Canadian, at every phase in their elegance journey.”
Noah Rosenblatt, House NK’s President, North America carries on, “Our ability to act as the “curator” of some of the world’s most desired elegance models uniquely places us to assistance the magnificence firms of our retail companions. The Bay’s shopper profile and existence in the current market make them the fantastic spouse to increase our department retailer small business in Canada.”
The Bay and House NK collectively curated the experience to span skincare, haircare, and makeup. The assortment will start with 17 models under no circumstances carried right before at The Bay, such as Sunday Riley, Aesop, Tata Harper, Chantecaille and Boy Smells, with strategies to scale the partnership to involve more models in the coming months. Discovery will be at the main of this practical experience on thebay.com and will replicate the seem and elevated come to feel that Place NK is regarded for.
With Hudson’s Bay Reward Points acquired on every order, coupled with a totally free present with acquire on qualifying orders of $150 or extra (just before taxes) while materials last, Canadians can reward from exclusive rewards when they shop the Space NK selection of manufacturers at The Bay.
ABOUT THE BAY AND HUDSON’S BAY
By a digital-first, objective-pushed lens, The Bay and Hudson’s Bay assist Canadians reside their most effective type of life. As a person of the country’s most legendary brands, Hudson’s Bay operates 86 complete-line spots and The Bay operates thebay.com that includes Marketplace — the 6th greatest e-commerce organization in Canada. The Bay and Hudson’s Bay have proven a reputation for excellent and design and style via an unrivalled assortment like style, designer, household, natural beauty, food stuff ideas and extra. The Hudson’s Bay Rewards method is ranked next in department retail outlet loyalty programs in Canada.
The Bay and Hudson’s Bay run below the HBC manufacturer portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.
ABOUT Room NK
The go-to place for all over the world elegance discovery, Area NK started out as a one keep in Covent Yard above 25 yrs back. We can now be uncovered in 75 spots across the Uk and Ireland, as properly as on the internet at spacenk.com. In our stores and on our site, you will obtain a finely-honed edit of the most modern items in the attractiveness world, like super-billed skincare, slicing-edge cosmetics, and match-altering gizmos.
View source variation on businesswire.com: https://www.businesswire.com/news/property/20210827005246/en/
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