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Zombie Khalid Stars in PUMA’s Latest Campaign

Saudi stylist and information creator, Zombie Khalid is constantly striving to uncover a harmony between regular and modern day aesthetics. Starring in PUMA’s most up-to-date headwear marketing campaign, he breaks down the value of keeping genuine to by yourself by way of style for HYPEBEAST.

“Fashion is every thing. It is the ideal way to express myself. It presents you a prospect to create, to stand out from the rest of the crowd and to uncover yourself.”

Worn by adult males across the region, the white thobe is the key product of garments that represents Saudi Arabian type. As a manner enthusiast primarily based in a ordinarily conservative state, Khalid stresses the value of self-expression, “Most of the individuals in Saudi Arabia lean to regular garments but for me, I’d alternatively dress in anything that goes extra with my possess fashion and stands out — maintaining traditional garments for specific occasions,” he explains. Finding inspiration is not a binary activity and can occur from the most unexpected places, but Khalid does not look for to determine his design and style or limit it to a category, “I never tend to abide by developments. I generally try to build my individual and do the job all over that.”

Headwear has commonly been viewed as synonymous with sportswear, but in excess of the decades has expanded to attribute in a vary of models. For Khalid, it is the smaller items that include a perception of individuality to an outfit as he puts it, “It’s all in the accessories. Additional precisely, I enjoy sun shades to finish my search.” Needing a light-weight and ethereal match to withstand the desert heat, there’s 1 piece which is a staple in the stylist’s wardrobe, “Recently I have been wearing vests due to the fact they healthy in each individual time and they just go with nearly every thing.”

With the 2006 Saudi Arabia Entire world Cup kit staying his earliest memory of PUMA, Khalid pays homage to the sportswear manufacturer for supplying him his 1st break as a young inventive via its PUMA Suede Guerrillas initiative. “PUMA experienced a fantastic innovative chance for artists and creators. I submitted my notion and they favored it, they despatched me a pair of sneakers as a reward,” he recalls. A moment he retains dearly, he continues, “This will normally keep in my memory as one particular of the first manufacturers that acknowledged my work.”

Examine out Zombie Khalid’s photos in the gallery over. For much more details on PUMA’s headwear marketing campaign be sure to pay a visit to the brand’s internet site.