June 13, 2024


Fashion takes it to the next level.

a look at the history of Valley West Mall

5 min read

The foreclosure of Valley West Shopping mall is a devastating blow for the struggling purchasing middle, when the metro’s greatest. Here’s a glimpse at the rise and decline of 47-calendar year-outdated Valley West.

1971: Minneapolis developer Frederick Watson seeks rezoning of 70 acres in West Des Moines just north of the 35th Road interchange with I-235 for what his associates say will be the biggest shopping heart in Iowa — an enclosed mall with a few anchor section merchants and about 60 scaled-down retailers.

1971: Meredith Corp. says it will oppose the rezoning request, which is for a parcel adjacent to just one where it designs to construct a new headquarters, relocating from downtown Des Moines. Just ahead of the rezoning vote, nevertheless, Meredith abandons its approach and drops its opposition. Also opposing the shopping mall is a developer who needs to construct a big shopping heart, the Windsor Mall, at 73rd Avenue and University Avenue in Windsor Heights. But the West Des Moines mall plan wins approval and the rival developer drops his strategy just after failing to safe funding. The web page is now household to a Walmart Supercenter and Sam’s Club.

A lot more: Von Maur confirms: Valley West shop to close, relocate to Jordan Creek Town Center

A view of the entrance of Valley West Mall.

A check out of the entrance of Valley West Shopping mall.

1971: Now recognised as Valley West Mall, the planned advancement secures a dedication from J.L. Brandeis and Sons Inc., an Omaha, Nebraska, section retail store chain, to be the original anchor tenant.

1974: Building gets a gradual begin amid legal wrangling between Watson, the developer, and Dayton-Hudson Corp., a Minneapolis office retail outlet chain. Immediately after Watson secures a commitment from Petersen Harned Von Maur, an upstart Davenport-based office store, to open a Valley West locale, Dayton-Hudson data files a lawsuit professing it had been promised that spot. The Iowa Supreme Court docket in the long run dismisses the lawsuit and Watson secures a third anchor commitment from J.C. Penney.

Much more: With Amazon expansion, when will same-day supply access Iowa?

1975: The very first period of the mall opens with Brandeis as the sole anchor tenant. A 2nd period, to be done in 1976, will bring aboard Petersen Harned Von Maur, afterwards to shorten its identify to Von Maur. J.C. Penney will open in 1977 with completion of the 3rd stage, bringing the mall’s floor space to about 900,000 square toes.

1985: Ten many years soon after Valley West opened, West Des Moines has the quickest development fee in Iowa and its retail sales, up 580%, are the best for every capita in the point out. The shopping mall, which has gone through a facelift, has a whole of 123 merchants, exceeding expectations.

1987: Younkers buys the Brandeis chain, and the shop at Valley West normally takes on the Younkers identify.

1988: 30-fifth Road is renamed Valley West Generate.

1996: West Des Moines approves zoning for the design of a new improvement, the Village at Oak Creek, on the western edge of the metropolis in Dallas County. Around the up coming number of decades, the strategy morphs into a proposal for a buying mall with far more than 1 million square ft of place.

The new food court at Valley West Mall will feature nine food bays, seating for more than 400 and an updated look. A grand opening is planned for Aug. 13-16, but some vendors in the food court are open for business on July 9, 1998.

The new foods court docket at Valley West Shopping mall will aspect 9 food stuff bays, seating for far more than 400 and an updated seem. A grand opening is prepared for Aug. 13-16, but some distributors in the foodstuff court docket are open for organization on July 9, 1998.

1999: Valley West opens a new foodstuff court.

2001: As programs for what is now referred to as Jordan Creek City Center obtain metropolis acceptance, Von Maur decides to remain and develop at Valley West instead of relocating there. At the similar time, talks to include a Dillards keep as a fourth Valley West anchor fall through. The shop will later open up at Jordan Creek.

Von Maur President Ric von Maur, right, and Executive Vice President Jim von Maur announced Tuesday that the company plans a 60,000-square-foot expansion at the company's Valley West Mall store on Aug. 29, 2001.

Von Maur President Ric von Maur, ideal, and Government Vice President Jim von Maur introduced Tuesday that the organization designs a 60,000-sq.-foot growth at the company’s Valley West Mall retail store on Aug. 29, 2001.

2002: Merle Hay and Valley West be a part of forces to oppose the new shopping mall. Research demonstrate the two older malls would eliminate millions of pounds to the new competitor, and when West Des Moines moves to offer tax increment financing for design of roads and other infrastructure for the shopping mall, they unsuccessfully sue.

Shoppers ride the new escalators at Valley West Mall in West Des Moines on May 15, 2003.

Customers trip the new escalators at Valley West Shopping mall in West Des Moines on Could 15, 2003.

2004: The 1.3 million square-foot Jordan Creek Town Centre opens. That vacation year, Valley West, Merle Hay and Southridge malls see a steep decline in sales.

2007: An Iowa Point out University economic report finds that considering that Jordan Creek’s opening, the Polk County part of West Des Moines, exactly where Valley West is situated, has lost more retail income than any aspect of the metro besides the town of Des Moines.

2012: Valley West proprietor Watson Centers Inc. borrows $50 million, pledging the mall as collateral. Clyde Evans, director of group and financial advancement for West Des Moines, will afterwards say that prior to the 2020 COVID-19 pandemic. shopping mall management approached the city about whether or not it would agree to shell out off its bank loan, with the bank willing to acknowledge about half its primary benefit. The city, Evans stated, declined to do so.

2018: Struggling in a put up-Good Economic downturn retail slump and more and more challenged by on the web commerce, Younkers owner BonTon liquidates, closing all of its suppliers, together with the one particular at Valley West.

2019: Von Maur announces it will make a retailer at Jordan Creek Town Heart. It states it has not decided the destiny of its Valley West store.

From 2019: If Von Maur left Valley West Shopping mall, it would be ‘detrimental,’ keep entrepreneurs say

2020: The COVID-19 pandemic forces the short term closure of Valley West, adopted by months of potential constraints.

2020: J.C. Penney data files for personal bankruptcy and closes 242 shops, but maintains the 1 at Valley West.

2021: Valley West and the town of Des Moines announce a system for $278 million redevelopment of Valley West Shopping mall. The system fails to earn Iowa Economic Growth Authority approval to get a share of $100 million in tax funding.

August 2021: Von Maur, now organizing to take more than the previous Younkers place at Jordan Creek City Center, acknowledges it will shut down the Valley West shop just ahead of opening the new a person in time for the holiday break period in 2022.

May perhaps 8, 2022: U.S. Bank files a foreclosures motion in opposition to Watson Facilities Inc., stating it has unsuccessful to pay back for a year on its $50 million mortgage from the mall.

This report originally appeared on Des Moines Sign up: A search at the background of Des Moines’ now-foreclosed Valley West Shopping mall

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