June 9, 2023


Fashion takes it to the next level.

Bestway appoints new symbol head and central operations director

2 min read
Bestway appoints new symbol head and central operations director

Adrian O’Brien, who has worked for Costcutter since 2013, will take up the role of head of symbol at Bestway Retail on a permanent basis after being seconded to the role earlier this year.

He was previously regional controller for Northern Ireland, Scotland and northern England.

Adrian O’Brien

Before joining Costcutter, he was a symbol manager with Palmer and Harvey.

O’Brien will now head up the Bestway sales team, reporting directly to retail director Mike Hollis.

He will be responsible for the symbol retail estate across Bestway Retail.

Richard Scrimgeour, formerly of Nisa, is joining Bestway Retail as central operations director, also reporting to Hollis.

He will succeed Janine Tomkins, who is leaving the business for a new role.

Scrimgeour previously worked at Nisa for 19 years, most recently as head of retail operations.

At Bestway, he will head up the central operations team, business support, customer services and communications.

He will also take the lead on all major projects involving new store concepts, devising processes and training solutions.

Hollis said: “Richard will a play an integral role within the team on the development and launch of our new store concepts being rolled out across the business.

“As head of symbol, we know Adrian will continue to build on the strong relationships within his team to help grow the business of our symbol retailers even further.

“Richard and Adrian assume responsibility of these roles at an exciting time as we strengthen our strategic positioning in the market as enter a new era to cement our position as ‘home of choice for entrepreneurial retailers’.”

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