June 9, 2023


Fashion takes it to the next level.

Coastal grandmother style: New fashion trend doesn’t require grandkids

3 min read

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Carrying your grandma’s dresses is in!

What might’ve been viewed as “aged” in previously times has now become a country-sweeping new style trend called the coastal grandmother — and you don’t require grandkids to be section of it. Not at all.

The craze, coined by Lex Nicoleta of TikTok, combines almost everything that gives off stylish coastal vibes — from beachy and quick-to-don garments to cedar-shingled residences on the drinking water, Ina Garten recipes and Nancy Meyers movies.


Nicoleta advised that trend followers invest in a handful of staple merchandise, such as a white button-down shirt, a bucket hat, a white gown with a sensitive silhouette, linen trousers or shorts, a cozy sweatshirt, vintage sun shades and a neutral-toned sandal.

“Cozy kitchen and finance spouse are not incorporated,” she joked in a TikTok video clip. “Sorry about that.”

A-listing celebrities which includes Martha Stewart and Meryl Streep affected the trend with their personal aesthetics, which include Diane Keaton’s beachy look in the 2003 film “Something’s Gotta Give” — Jack Nicholson and Keanu Reeves also starred in that film — which has seemingly established the normal.

Nicoleta told Fox News Digital she drew inspiration from her very own coastal grandmother as the aesthetic arrived to lifetime.

Nicoleta shared in an job interview with Fox News Electronic this week that she’s usually been drawn to the sense of “coziness and basic safety” that arrives together with beach front-facet way of life.

She explained she drew inspiration from her personal coastal grandmother as the aesthetic arrived to existence.

Lex Nicoleta poses on the beach in a "coastal grandmother"-inspired outfit in Carmel by the Sea, Calif., on May 6, 2022.

Lex Nicoleta poses on the beach in a “coastal grandmother”-impressed outfit in Carmel by the Sea, Calif., on Could 6, 2022.
(Lex Nicoleta)

The explanation the type is resonating with people, Nicoleta assumed, is since the general public has taken the time to “slow down” ever because the coronavirus pandemic, when concentrating on “what makes us genuinely content.”

“It’s about the way you stay your lifestyle,” she stated. 

She referenced the significance of “slowing down and using time to delight in the minimal factors, like flipping by way of magazines and sipping tea on a Sunday morning or planning a evening meal with the day’s farmer’s marketplace finds.” 

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“That is the lovely point about it — it’s for every person.” 

Tiktoker Lex Nicoleta wears the "coastal grandmother" look on a pier in Cambria, California, on July 4, 2022.

Tiktoker Lex Nicoleta wears the “coastal grandmother” look on a pier in Cambria, California, on July 4, 2022.
(Lex Nicoleta)

Nicoleta also explained she feels “passionate” about showcasing how females get better with age.

“We’re offered this bill of merchandise that claims that we peak in our 20s, and then it is downhill from there,” she reported.  “This is just simply not the circumstance.”

The coastal grandmother craze has taken off on social media.

The hashtag has been given 149.5 million views and counting on TikTok so significantly.

Big fashion models these types of as Harper’s Bazaar, Lingua Franca NYC and Vogue have all given some notice to the trend.

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Vogue.com deemed coastal grandmother the “best pattern for summer” in a Memorial Working day weekend function.

The general coastal gran aesthetic has also been adopted into inside style and design and household décor.

Property necessities to nail the vibe involve a cozy kitchen area, a thriving backyard, a bowl of lemons and a great deal of ginger jars, Nicoleta observed.

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In a submit on Instagram, tableware and décor brand even Lenox showcased simplistic, porcelain bowls and captioned the picture, “Coastal grandmother is right here to keep!”

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