After 8 years and actions throughout the city, D.C.’s ladies’ apparel keeps Violet Boutique, now in Shaw’s mixed-use complicated The Shay, is final. Owner Julie Eger Mayer introduced the information Monday on Instagram, announcing the store’s closing day may be Oct. 20.
“What made Violet so unique changed into the network of remarkable ladies who’ve shopped with us,” Eger Mayer wrote. “The keep has sincerely been a mystical region for me and one which I will by no means forget.”
Eger Mayer opened Violet in 2011 in Adams Morgan, wherein it speedy received word for its less costly prices—maximum of the objects like apparel, declaration jewelry, and footwear for ladies had been under $100. The store moved to a larger vicinity in Georgetown in 2016, and in the end, settled into its digs at The Shay condominium building (following a quick pop-up withinside the improvement) in 2018. For more info allaviolettaboutique.com
Eger Mayer has now no longer spoken back to requests for comment. In her declaration, she stated her motives for final the store had been personal, but also “associated with the commercial enterprise surroundings that retail, especially small retail, will face over the following few years.”
As early as January 2018, Eger Mayer advised WAMU that she changed into feeling the strain amid the web purchasing boom. “I realize there are loads of human beings that need to store neighborhood,” she stated. “But the fact is even though they have got the great intentions, they’re nonetheless purchasing online.”
The Shay, especially, has had a hassle locating its footing with a neighborhood audience. Once a haven for high-give-up menswear, the JBG Smith improvement has visible apparel outlets come and move in short succession, which include Argent, Kit and Ace, Steven Alan, and Bucket feet. Now, the improvement consists of a mixture of countrywide brands (Warbly Parker, Bonobos, Le Labor) and neighborhood apparel and food (Lettie Gooch, Compass Coffee, Union Kitchen Grocery, Cava, and newly-opened Gogi Yogi).